In order to successfully build a brand foundation, it was critical for us to understand what challenges Downsize Managers were facing. During strategy session we uncovered customer's needs and pain points through analyzing their back story and then came up with solutions on how Downsize Managers can attract and appeal to their target audience.

Building a brand platform included positioning Downsize Managers, defining their brand voice and writing key brand messaging. After this was done, company was equipped with verbal components that presented an overall perception of their business.

Strategy session gave us insights on who exactly Downsize Managers' brand was trying to reach and what has to be communicated to them. With this clarity, we could craft messaging and website copy that were highly targeted and were speaking directly to the customer's pain points.

Based on the brand attributes and customer profiles, we were able to set a compass direction for the brand visual style.

Logo design has to identify the brand, be memorable and simple. Redesigning a logo for Downsize Managers started with a series of sketches and through several iterations came to a strong mark - symbol of a home with two nested houses that suggested a downsizing process. Typographical treatment of the company's name reflects trustworthiness and professionalism.

With web copy and visual style defined in the previous steps, it was time to create website user interface (UI). Our iterative approach, close communication with client on every step of decision making, let us to the final version, with laser focused message and clean and bold design.

Custom-build website, gave our client full control over adding new information about local auctions, archiving past ones, and ability to publish blog posts and make little changes.