GoodCell
GoodCell is a provider of a healthcare platform that helps individuals take control of their health through personalized biobanking of cells, DNA and blood plasma. The company’s platform offers a kit for diagnostic and therapeutic use that saves youngest cells with a quick blood draw to leverage emerging science that could potentially restore health, enabling people to age better and live healthier lives.
THE CHALLENGE
GoodCell came to us for a website redesign, but the initial conversation showed that the problem was much deeper: there was no clear visual direction for the brand.
THE OUTCOME
Discovery session with Goodcell uncovered insights into their customer's personas and company's communication style. Based on the insights we built a new identity, redesigned packaging, designed a new e-commerce website, and WebApp for users to have access to their health markers.
THE IMPACT
After working with us, Goodcell was equipped with a well-crafted brand identity, distinctive packaging and cohesive online experience to engage with their current and future customers on a whole new level.
SERVICES PROVIDED
Brand Strategy & Creative Direction
Branding and Identity Design
Brand guidelines
Packaging
Illustrations
Website and WebApp UI/UX design
DISCOVERY SESSION
Discovery session lays the foundation for the Brand Strategy. Based on the insights, uncovered during the session, we were able to strategize a visual direction for the Goodcell, solidify their market position, reflect tone and voice to attract their target audience.
IDEA
After discovery session and going through a process of defining GoodCell visual style, Envisioner Studio came up with an idea of representing cells as circles, and color code specific cells that GoodCell was storing.
PACKAGING DESIGN
The packaging design was created in line with the main idea to emphasize exceptional product quality and a high-end technology approach.
ILLUSTRATIONS
Based on the proposed creative direction, we established Illustration style and created a series of illustrations to visually explain the concepts behind the GoodCell brand.
STATIONARY DESIGN
Business cards and stationery design are important tools for both internal and external communications. We kept the creative direction on-brand.
TOUCHPOINTS DESIGN
We proposed several touchpoint concepts to give an idea of how brand identity will be used in the real world.
WEBSITE UI/UX DeSign
The website is one of the main touchpoints for the GoodCell brand. Careful planning of the customer’s experience on the webpage informed our UI/UX design which reflected in clear communication.
WEBAPP: DASHBOARD UI DESIGN
Through the GoodCell Dashboard, the company informs the next best action in an individual’s health journey, offering access – for him and for his doctor – to actionable data and insights that relate to all aspects of his health through genetic reporting and blood analysis.
Envisioner Studio was focused to create an intuitive experience for GoodCell customers and make the Dashboard design visually uncluttered and easy to navigate.
Envisioner Studio was focused to create an intuitive experience for GoodCell customers and make the Dashboard design visually uncluttered and easy to navigate.
Brand Guidelines
We created brand guidelines to ensure careful and consistent use of the brand elements and help unify and establish a strong brand.
These elements include the logo, colors, and typography, along with the brand voice and other components of the system.
These elements include the logo, colors, and typography, along with the brand voice and other components of the system.
