White iMac on the left with HODO logo and pattern on the right

HODO

Rebranding tech company

HODO provides visionary healthcare companies with technological products and services such as custom Software/App Development, Medical Practice Management System, and Lab Management Systems. Company's vision is to empower healthcare professionals, and to help them automate and streamline administrative processes.

THE CHALLENGE

HODO came to us for a rebrand : logo was not working for the growing company and Envisioner Studio was tasked to come up with a cohesive look that reflected HODO's futuristic approach and a set of visuals that would work across digital and physical products alike.

THE OUTCOME

HODO reached their main goal - to create a memorable visual identity that stood out from the competition and have an ability to use visual communications to showcase various aspects of the organization.

THE IMPACT

HODO rebrand went successful and was adopted on the website, in print and shared across social media with great success.
SERVICES PROVIDED
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Creative Direction
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Branding and Identity Design
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Web Design
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Illustration
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Collateral

STRATEGY SESSION

We went though a thorough discovery session with HODO to find out what was the core principles behind the organization and what services they were brining to the market.

HODO is a multi-layered company, working in three different domains. Our challenge was to negate the confusion and visually explain what the company was about. We bet on a modern aesthetics and branded illustration to communicate different aspects of the company.

IDEA

We went though a thorough discovery session with HODO to find out what was the core principles behind the organization and what services they were brining to the market.

HODO is a multi-layered company, working in three different domains. Our challenge was to negate the confusion and visually explain what the company was about. We bet on a modern aesthetics and branded illustration to communicate different aspects of the company, and it payed off.

LOGO: Sketching

Tech company logo should have a certain vibe to it - sharp, modern, simple. HODO works with healthcare companies, and that fact guided us to explore ideas based on stylized cross and double O's in the company's name.

FiNal Logo

HODO chose a strong mark - symbol of a stylized medical cross, that represents connection with the healthcare industry. Near the symbol is a wordmark, a typographical treatment of the name. Cross symbol is echoed in the counters of the letters O.

Logo Family

Following approval of the primary logo, we created several variations to accommodate future marketing needs.
Before putting together logo guidelines, we test how logo in print to check for details and see if it will be readable on a small scale.

TYpography

Choosing a typeface for HODO was an important step in defining the visual component of the brand. Chosen font emits a distinct personality that is aligned with company's brand attributes.
HODO brand color scheme

Colors

Chosen brand colors were a perfect fit for HODO. By adding active pink color to a balanced pair of blue and white, we could bring a more playful and modern look to HODO's brand identity, especially when planning on illustration style.
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Logo for print and digital use
Usage Guidelines

Logo Guidelines

With every project we include logo guidelines - a document that specifies how the logo should and shouldn't be used. It includes the information on colors, typography, and logo usage.
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Logo for print and digital use
Usage Guidelines
HODO pattern design

Pattern

Pattern is a versatile element that adds depth to the identity system. We based HODO's pattern on the logo element and used it across print materials, presentations design, and website.

Touchpoints

HODO use their logo in various media formats. When designing the logo, we paid attention to how it will work in different environments. Final logo works perfectly in small scale and big scale formats, in digital format as well as in printed media.
HODO logo displayed on iPhone X and Visa credit card

Presentation Design

Design is very important for getting your message across – in conceptual thinking and presentation. Based on the chosen visual direction, we designed branded presentation slides that gave HODO their visual voice and personality, while showing all necessary information in clean and professional way.

Illustrations

Visual storytelling though branded illustration was a huge part in representing HODO as a three-fold company which operates in realms of software and app development, medical and lab management systems.
Paired with the right messaging, illustrations served as an additional layer of explanation.

Letterhead

Letterhead is an important part of company's communication: it was created to help HODO start to market their new brand.

BUSINESS cards

Design of the business cards was a natural outcome of the previously done work: is aligned with the main visual direction of the brand.
HODO website displayed on iMac screen

WEBSITE

Website for HODO was designed as a four page slider. Each page serves as an entry point to explore specific facet of the company.
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Website Design
Website Development
HODO websites screen layout
Hodo logo

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