GoodCell

Personalized Healthcare Platform & BioBank

Envisioner Studio collaborated with GoodCell, a healthcare platform offering personalized biobanking, to address their lack of visual brand direction. Through discovery sessions, Envisioner Studio created a new identity, redesigned packaging, and developed an e-commerce website and WebApp for users to access health markers. As a result, GoodCell now has a cohesive brand identity, distinctive packaging, and an improved online experience to better connect with their customers. Additionally, Envisioner Studio developed comprehensive brand guidelines for GoodCell, ensuring consistent visual communication and strengthening their brand identity across all channels and touchpoints.

Services Provided

Brand Strategy & Creative Direction

Identity Design

Packaging

Website Design & WebApp UI/UX

Illustrations

Internal & External Branded Communications

Brand guidelines

IDEA

After discovery session and going through a process of defining GoodCell visual style, Envisioner Studio came up with an idea of representing cells as circles, and color code specific cells that GoodCell was storing.

PACKAGING DESIGN

The packaging design was created in line with the main idea to emphasize exceptional product quality and a high-end technology approach.

ILLUSTRATIONS

Based on the proposed creative direction, we established Illustration style and created a series of illustrations to visually explain the concepts behind the GoodCell brand.

STATIONARY DESIGN

Business cards and stationery design are important tools for both internal and external communications. We kept the creative direction on-brand.

TOUCHPOINTS DESIGN

We proposed several touchpoint concepts to give an idea of how brand identity will be used in the real world.

WEBSITE UI/UX DeSign

The website is one of the main touchpoints for the GoodCell brand. Careful planning of the customer’s experience on the webpage informed our UI/UX design which reflected in clear communication.

WEBAPP: DASHBOARD UI DESIGN

Through the GoodCell Dashboard, the company informs the next best action in an individual’s health journey, offering access – for him and for his doctor – to actionable data and insights that relate to all aspects of his health through genetic reporting and blood analysis.

Envisioner Studio was focused to create an intuitive experience for GoodCell customers and make the Dashboard design visually uncluttered and easy to navigate.

Brand Guidelines

We created brand guidelines to ensure careful and consistent use of the brand elements and help unify and establish a strong brand.
These elements include the logo, colors, and typography, along with the brand voice and other components of the system.